About Us
Where ideas meet community needs
Who we are
Eluby Consulting specializes in transforming the adoption of innovative products and services in Africa’s developing markets. We offer consultancy services across a range of areas, including innovation strategy development, market entry and expansion, and human-centered product design, with a focus on underserved markets.
Our Mission
To bridge the gap between innovative solutions and the
unique needs of communities.
Our Vision
We envision a future where innovative technology are
seamlessly integrated into the fabric of communities, fostering
empowerment and sustainable
growth.
Our Values
Meet Eluby
Your Implementation Coach
My journey began behind the lens of a camera, documenting various projects and witnessing firsthand the struggles communities face in adopting innovative products, policies and behaviors. While working on these projects, I saw well-intentioned technologies fail to integrate into the daily lives of local communities.
Hastings Hago Golosi
During my master’s at the University of Sussex, I delved deeper into the factors influencing innovation adoption in developing countries. I realized that socio-economic and infrastructural challenges must be addressed before introducing
technologies like drones, AI, and renewable energy.
Inspired by these experiences, I founded Eluby Consulting to bridge the gap between cutting-edge innovations and the real needs of communities like those in Malawi, ensuring that every solution is practical, sustainable, and impactful