About Us

Who we are

We work at the intersection of technology, community, and behaviour—empowering organizations to introduce innovations, shape narratives, and achieve sustainable impact.
Our approach is human-centred and insight-driven. We don’t just offer strategies—we co-create practical, scalable solutions that stick. From policy implementation and innovation adoption to storytelling for change and digital transformation, Eluby helps businesses, NGOs, and institutions turn complex challenges into opportunities for growth.

At our core, we believe that ideas alone don’t change the world—adoption does.

Our Mission

To bridge the gap between innovative solutions and the
unique needs of communities.

Our Vision

We envision a future where innovative technology are
seamlessly integrated into the fabric of communities, fostering
empowerment and sustainable
growth.

Our Values

Integrity & Trust

Innovation &
Creativity

Empathy &
Empowerment

Excellence &
Quality

Adaptability &
Sustainability

Meet Eluby

Your Implementation Coach

Explore: exploratory research and discovery
Listen: We listen to feedback and insights gathered through research.
Uncover: We identify the key issues, opportunities, and barriers.
Build: We develop solutions, prototypes, test and blueprint for implementation
Yield: We implement, measure results to ensure successful adoption



Our journey started with a camera in hand, documenting projects and seeing firsthand how hard it can be for communities to adopt new products, policies, or behaviours. We saw great ideas and technologies fail because they didn’t fit into people’s daily lives. 

Our biggest strength is that we’re part of these developing communities. We understand what works, what doesn’t, and what’s needed to make a real difference.

Through both failures and successes, we’ve gained the knowledge and confidence to say, “Just ask Eluby.” Think of us as your implementation coaches or market educators.

While research often comes in big, complex reports, we believe in keeping things simple. We focus on storytelling—researching, co-creating, collecting data, analysing it, and presenting it in a clear, creative, and relatable way. We turn complicated ideas into stories that inspire action and create real impact. 

Every solution we deliver is practical, sustainable, and designed to make a lasting impact. 

Ask Eluby

Location:

Lilongwe, Area 18, Malawi

Email:

askeluby@elubyconsulting.com
elubyconsulting@gmail.com

Phone:

+265 884434168
+265998344729

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