Digital systems only create impact when people understand how to use them. Without clarity, even the smartest platform can feel confusing.
That is why the Malawi Investment and Trade Centre (MITC) introduced the Smart Connect Portal a digital platform designed to simplify trade, export, and investment services in Malawi.
However, launching a system is only the first step. People must know where to click, what to do, and why it matters.
Making Digital Tools Easier to Use
To support this goal, Eluby Consulting was engaged to develop a step-by-step video tutorial that clearly explains how the Smart Connect Portal works.
Through visual guidance and simple language, the tutorial walks users through key processes. As a result, first-time users can navigate the portal with confidence.
In addition, the use of images and video helps break down complex steps. This makes learning faster and more practical, especially for non-technical users.
Our Focus Areas
Throughout the project, our work focused on clarity and access.
Specifically, we aimed to:
- Break down complex digital processes into simple steps
- Use visual storytelling to guide first-time users
- Reduce fear and hesitation around digital systems
- Support SMEs, exporters, and investors across Malawi
Because of this approach, users are more likely to engage with the platform and use it correctly.
Why This Matters
Digital platforms do not transform economies on their own. Instead, transformation happens when people feel confident using them.
At Eluby Consulting, we bridge the gap between innovation and real-world use. We help organisations turn digital ideas into tools that people can actually understand.
Ultimately, this project reflects what we do best: helping technology make sense to the people it is meant to serve.
Looking to improve how people use your digital platform? Eluby Consulting helps organisations turn innovation into everyday use. Ask eluby