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On the ground with JTI

At Eluby Consulting, we believe effective communication goes beyond simply capturing images it’s about documenting the people, processes and impact behind the work.

Our team was on the ground with Japan Tobacco International (JTI) providing photography and videography services to support their communications and storytelling efforts.

From documenting field activities to capturing the people at the heart of the work, we focus on creating authentic visual content that can communicate impact, strengthen engagement and bring stories to life.

📸 Photography | 🎥 Videography | 📝 Visual Storytelling

ELUBY CONSULTING capturing stories that matter.

hashtag#ElubyConsulting hashtag#JTI hashtag#Photography hashtag#Videography hashtag#VisualStorytelling hashtag#Communications hashtag#ImpactStorytelling hashtag#Malawi

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Documenting human interest stories accross malawi

Over the past few weeks, Eluby Consulting, through our ongoing work with UNICEF Malawi, has travelled across the country documenting human interest stories that highlight the experiences, resilience and impact of communities.

From Neno to Dedza and Mzimba, our teams have been on the ground meeting people, listening to their stories and documenting moments that show how programmes and interventions are making a difference in people’s lives.

For us at Eluby Consulting, this work is about more than just taking photographs or recording video. It is about telling stories with purpose.

Every community has a story to tell. Every person we meet offers a different perspective. Whether it is a health worker supporting mothers and newborns, a young person navigating life with a chronic condition, or a community health worker contributing to better health services, our role is to capture these experiences authentically and respectfully.

Through photography, video and storytelling, we help transform moments from the field into stories that can inform, connect and create lasting understanding.

Travelling across Malawi has also reminded us of the importance of being present taking the time to listen, understand the context and capture the details that might otherwise go unnoticed.

At Eluby Consulting, we believe documentation is more than recording what happened. It is about preserving stories of people, communities and impact stories that can be remembered long after the moment has passed.

As we continue travelling across Malawi, we remain committed to documenting stories that put people at the centre and bring the realities of communities closer to the audiences that need to hear them.

Every picture has a story. Every story has an impact.

Eluby consulting Team in Salima documenting P class students at chidowola primary school for the Unicef foundational learning video

From Salima to the World: Telling Malawi’s Story of Foundational Learning at FLEX 2026

Every child’s learning journey begins with a single step.

Long before they solve mathematics problems, write essays, or dream about their future careers, children first learn to recognise letters, count numbers, ask questions, and express themselves with confidence. These are the foundations upon which all future learning is built.

That is what foundational learning is all about.

In July 2026, Malawi welcomed more than 600 education leaders, policymakers, researchers, and development partners from over 25 countries for the Africa Foundational Learning Exchange (FLEX 2026) in Lilongwe. The conference was a celebration of innovation, collaboration, and commitment to improving learning outcomes for children across the continent.

For Eluby Consulting, however, the story began long before the conference halls opened.

It began in a classroom at Chidowola Primary School in rural Salima.

Because every great future begins with a strong foundation and every impact deserves to be seen.

In partnership with UNICEF, Eluby Consulting travelled to the school to document the impact of Malawi’s Pre-Primary Class (P-Class) programme, an initiative supported by UNICEF and the Ministry of Education to ensure children develop essential literacy, numeracy, and social skills before entering primary school.

Our assignment was not simply to capture photographs and videos.

It was to tell a human story.

A story of eager young learners confidently sounding out letters for the first time. A story of classrooms filled with curiosity, laughter, and discovery. A story of dedicated teachers who arrive each day determined to give every child the strongest possible start in life.

Behind every image was a child discovering their potential. Behind every frame was a teacher investing in the future of Malawi.

Across Africa, millions of children still face barriers to accessing quality early learning opportunities. Initiatives such as P-Class demonstrate how investing in early childhood education can equip children with the foundational skills they need to succeed throughout their educational journey and beyond.

These were the stories we carried with us from Salima to Lilongwe.

At FLEX 2026, those moments became part of a much larger conversation. The photographs and films captured by Eluby Consulting helped showcase Malawi’s progress in foundational learning to delegates from across the continent. Through powerful visual storytelling, participants experienced first-hand the impact that UNICEF, the Ministry of Education, teachers, communities, and development partners are making in improving learning outcomes for children.

Our work did not stop with the stories from Salima.

Throughout the conference, the Eluby Consulting team documented keynote addresses, ministerial discussions, panel sessions, exhibitions, and the countless moments of collaboration that defined FLEX 2026. From the first light of morning preparations to the final evening sessions, our cameras followed the conversations, connections, and commitments shaping the future of education in Africa.

Every photograph captured a milestone.

Every video preserved a conversation.

Every story helped amplify the shared vision that every child deserves the opportunity to learn, thrive, and reach their full potential.

At Eluby Consulting, we believe that storytelling is more than documenting events it is about giving visibility to impact. It is about ensuring that meaningful work reaches the audiences who can champion it, invest in it, and replicate it.

From a rural classroom in Salima to one of Africa’s most important education gatherings, we were honoured to help tell Malawi’s story of foundational learning.

Eluby consulting is pleased to partner with UNICEF and the Hempel Foundation for more impactful stories

Photo Gallery

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Capturing the Launch of ‘Protecting Girls, Transforming Futures’ in Malawi

At Eluby Consulting, we believe that development communication is at its best when it moves people. A powerful image can spark hope, a well-edited video can drive a message home, and an aerial perspective can show the true scale of a community coming together.

Recently, our media team had the privilege of putting these tools to work in Chimutu, Lilongwe Rural. We were on the ground and in the skies to provide comprehensive photography, videography, and drone services for the official launch of a ground-breaking initiative: “Protecting Girls, Transforming Futures: A Partnership to End Child Marriage in Africa.”

A Bold Vision for Malawi’s Girls

As documented in the event’s initial highlights, this five-year program represents a major milestone for child protection and gender equality in Malawi. Spearheaded by UNICEF Malawi and the Children’s Investment Fund Foundation (CIFF), the initiative aims to accelerate efforts to end child marriage, keep girls in school, and expand life-changing opportunities.

The rollout is ambitious, targeting 10 critical districts across the country:

  • Nsanje
  • Chikwawa
  • Mulanje
  • Thyolo
  • Machinga
  • Mangochi
  • Dedza
  • Mzimba
  • Mzuzu
  • Lilongwe

By reaching these communities, the partnership is actively strengthening the framework that protects girls’ rights and empowers them to reach their full potential.

Telling the Story from Every Angle

An event of this magnitude requires storytelling that matches its ambition. Our goal was to capture not just the itinerary of the day, but the energy, emotion, and unity of the partners, leaders, and community members present.

  • Impact Photography: Our ground team focused on capturing candid moments of joy, solidarity, and leadership—such as the vibrant unity shown in the community photos.
  • Cinematic Videography: We documented the speeches, traditional dances, and key launch moments to create a compelling recap video that partners can use for ongoing advocacy.
  • Drone Coverage: Using aerial videography, we captured the scale of the gathering in Chimutu, providing a unique perspective of the community that stands to benefit from this project.

Why Visual Storytelling Matters in the Development Sector

For Eluby Consulting, covering this event wasn’t just a corporate assignment; it aligns deeply with our passion for supporting the public health and development sectors through creative media. High-quality documentation ensures that the momentum generated during a launch isn’t lost—it transforms into a tool for transparency, future fundraising, and public awareness.

Every girl deserves the chance to learn, thrive, and shape her own future. We are incredibly proud to have played a part in documenting the first steps of this transformative journey.

Need professional media coverage for your next development project or event? Eluby Consulting provides tailored videography, impact photography, and drone services designed to bring your story to light. Contact our communications team today to discuss how we can partner on your next initiative.

Eluby consulting documenting UNICEF activities for the polio vaccination campaign

On the Ground: Documenting Phase 3 of the National Polio Vaccination Campaign

The Mission

Our team is currently deployed in the Southern Region, working alongside UNICEF from 16–19 June 2026 to document Phase 3 of the national polio vaccination campaign.

With a focus on protecting children under 10, this campaign is a monumental effort to eradicate polio and secure a healthier future for the next generation.

What We Are Documenting

Through impact photography storytelling, we are capturing:

  • The Frontline Heroes: The dedicated vaccinators traveling door-to-door and setting up clinics in remote areas.
  • The Communities: Families bringing their children forward, united by a shared goal of health and protection.
  • The Partnership: The seamless collaboration between local health authorities, UNICEF, and international partners.

Follow Our Journey

We believe that powerful imagery has the ability to drive awareness and celebrate progress. Over the coming weeks, we will be releasing a full photo series from this deployment. Keep checking back to see the impact of this vital campaign firsthand.

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Documenting Impact Through Human-Centered Storytelling

At Eluby Consulting, we believe that behind every successful development initiative are real people, real stories, and real impact. Over the past few days, our team has been on the ground documenting powerful human-interest stories through photography as part of our ongoing partnership with UNICEF Malawi.

Our assignment took us to Linthipe EPA and Chitedze Health Centre, where we captured the impact that health campaigns and community support initiatives are having on mothers and children. From healthcare workers engaging with communities to mothers accessing essential services for their children, every moment reflected the importance of investing in community health and well-being.

Photography is more than just capturing images. It is a powerful storytelling tool that helps bring development work closer to people by highlighting authentic experiences and measurable impact. Through visual storytelling, we are able to showcase the dedication of frontline workers, the resilience of communities, and the positive outcomes that partnerships and support systems can create.

At Eluby Consulting, our approach to storytelling is human-centered. We focus on documenting moments that matter and creating content that not only informs but also connects emotionally with audiences. Every photograph becomes a lens through which impact can be seen, understood, and remembered.

This assignment goes beyond photography coverage. It is about preserving stories of hope, resilience, and transformation while highlighting the meaningful difference UNICEF’s support is making in communities across Malawi.

As we continue to document impactful initiatives, we remain committed to using storytelling, photography, and multimedia communication to amplify voices, inspire action, and showcase change where it matters most.

Colorful Modern Illustrated Masks Simple African World Heritage Day Instagram Post

Celebrating Africa Day: Telling Stories That Inspire Change

Every year on Africa Day, we celebrate the strength, diversity, creativity, and resilience of the African continent. It is a moment to reflect on our shared history, honor our cultures, and look ahead to a future shaped by innovation, collaboration, and impact.

At Eluby Consulting, Africa Day is more than a celebration it is a reminder of the power of African stories.

Across communities, organizations, and industries, meaningful change is happening every day. Farmers are adopting sustainable practices, young people are leading innovation, communities are driving development, and organizations are creating solutions that improve lives. These stories deserve to be seen, heard, and documented with authenticity.

Through storytelling, research, impact measurement, photography, and videography, we work to capture the real experiences, voices, and progress shaping Africa today. We believe stories have the power to connect people, influence action, and inspire transformation.

Africa’s greatest strength lies in its people their resilience, creativity, and determination to build a better future. As communicators and storytellers, we are proud to contribute to documenting that journey and amplifying voices that matter.

This Africa Day, we celebrate the beauty of our continent, the richness of our cultures, and the impact being created across Africa every day.

Happy Africa Day from the Eluby Consulting Team.

#AfricaDay #ProudlyAfrican #StorytellingForImpact #ElubyConsulting #Research #Photography #Videography #ImpactMeasurement

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Documenting the launch of Mlimi Ozisata Aiphule Promotion

Today, the ELUBY CONSULTING team was at Ufulu Gardens in Lilongwe documenting the launch of the Mlimi Ozisata Aiphule Promotion. The event brought together key stakeholders and farmers to celebrate and highlight initiatives aimed at supporting Malawi’s agricultural community.

As part of our ongoing partnership with, ELUBY CONSULTING was commissioned to capture and document the impact this initiative is having on Malawian farmers. Through interviews, photography, and video storytelling, our team focused on showcasing the dedication, resilience, and hard work farmers continue to demonstrate within the tobacco industry while adhering to industry regulations and best practices.

At ELUBY CONSULTING, we believe that impactful storytelling goes beyond visuals. It is about capturing real experiences, amplifying authentic voices, and documenting initiatives that contribute to community development and sustainable livelihoods.

We are proud to continue working on projects that highlight meaningful impact across Malawi and celebrate the people driving positive change within their communities.

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Listening to Voices That Matter: ELUBY CONSULTING in Malawi’s Southern Region

This past week, the Eluby consulting team traveled across Malawi’s Southern Region alongside UNICEF Malawi, engaging with young girls and local leaders from Nsanje, Chikwawa, Mulanje, Phalombe, and Thyolo.

The visit was centered on one important mission: listening.

At Eluby consulting, we believe that impactful storytelling begins long before the camera rolls or the first word is written. It starts with understanding people, communities, and lived experiences. Through meaningful conversations and community engagement, we take time to ensure that every story is approached with care, accuracy, and intention.

For us, storytelling is more than documentation. It is about amplifying voices that are often unheard, creating visibility for important issues, and ensuring communities have a platform to share their realities in their own words.

By working closely with local communities, leaders, and partners, we continue to create stories that not only inform but inspire action and lasting impact.

At the heart of our work is a commitment to authenticity because the most powerful stories are the ones rooted in truth, empathy, and human connection.

Peter Alex Banda, Mayor of Lilongwe City, visited High Ridge Christian School in Chinsapo for the second phase of the national polio vaccination campaign. The city expressed its satisfaction with the initiative and commended the government and UNICEF for their support.

DOCUMENTING THE FIGHT AGAINST POLIO

As the second phase of the national polio vaccination campaign continues, our team has been on the ground in Lilongwe documenting the critical work being carried out by health workers and local leaders in the fight against polio.

This week, we joined UNICEF at Kabudula Primary School and in Chinsapo, we captured the work the city is doing through the Mayor, where we captured key moments alongside the city mayor, highlighting the role of local leadership in driving community engagement and vaccination efforts.