All posts by : Doretta Thindwa

At Eluby Consulting, we believe that development communication is at its best when it moves people. A powerful image can spark hope, a well-edited video can drive a message home, and an aerial perspective can show the true scale of a community coming together.

Recently, our media team had the privilege of putting these tools to work in Chimutu, Lilongwe Rural. We were on the ground and in the skies to provide comprehensive photography, videography, and drone services for the official launch of a ground-breaking initiative: “Protecting Girls, Transforming Futures: A Partnership to End Child Marriage in Africa.”

A Bold Vision for Malawi’s Girls

As documented in the event’s initial highlights, this five-year program represents a major milestone for child protection and gender equality in Malawi. Spearheaded by UNICEF Malawi and the Children’s Investment Fund Foundation (CIFF), the initiative aims to accelerate efforts to end child marriage, keep girls in school, and expand life-changing opportunities.

The rollout is ambitious, targeting 10 critical districts across the country:

• Nsanje
• Chikwawa
• Mulanje
• Thyolo
• Machinga
• Mangochi
• Dedza
• Mzimba
• Mzuzu
• Lilongwe

By reaching these communities, the partnership is actively strengthening the framework that protects girls’ rights and empowers them to reach their full potential.

Telling the Story from Every Angle

An event of this magnitude requires storytelling that matches its ambition. Our goal was to capture not just the itinerary of the day, but the energy, emotion, and unity of the partners, leaders, and community members present.

• Impact Photography: Our ground team focused on capturing candid moments of joy, solidarity, and leadership—such as the vibrant unity shown in the community photos.
• Cinematic Videography: We documented the speeches, traditional dances, and key launch moments to create a compelling recap video that partners can use for ongoing advocacy.
• Drone Coverage: Using aerial videography, we captured the scale of the gathering in Chimutu, providing a unique perspective of the community that stands to benefit from this project.

Why Visual Storytelling Matters in the Development Sector

For Eluby Consulting, covering this event wasn’t just a corporate assignment; it aligns deeply with our passion for supporting the public health and development sectors through creative media. High-quality documentation ensures that the momentum generated during a launch isn’t lost—it transforms into a tool for transparency, future fundraising, and public awareness.

Every girl deserves the chance to learn, thrive, and shape her own future. We are incredibly proud to have played a part in documenting the first steps of this transformative journey.

Need professional media coverage for your next development project or event? Eluby Consulting provides tailored videography, impact photography, and drone services designed to bring your story to light. Contact our communications team today to discuss how we can partner on your next initiative.

As the second phase of the national polio vaccination campaign continues, our team has been on the ground in Lilongwe documenting the critical work being carried out by health workers and local leaders in the fight against polio.

This week, we joined UNICEF at Kabudula Primary School and in Chinsapo, we captured the work the city is doing through the Mayor, where we captured key moments alongside the city mayor, highlighting the role of local leadership in driving community engagement and vaccination efforts.

Last week, our team traveled to Malawi’s Southern Region to capture content for our client, UNICEF, in preparation for World Immunization Week 2026, taking place from 24–30 April.

At Eluby Consulting, we believe that meaningful storytelling begins with listening. We immersed ourselves in the communities, documenting the everyday realities of Health Surveillance Assistants (HSAs) as they carry out their critical work. From preparing vaccines to walking long distances to reach remote households, their commitment is both inspiring and essential.

Through this experience, we were able to capture the dedication and resilience of HSAs who go above and beyond to ensure that every child regardless of location has access to life-saving vaccines.

Written by: Alinafe Phiri

On 24 March 2026, music artists, filmmakers, visual artists and creatives from all corners convened in Area 6, Lilongwe, at Pearl Convention Centre for the 2026 Women in Arts (WIA) Conference. It was a day full of creativity, inspiration, and a shared commitment to advancing women’s voices in the arts. Yet beneath this exciting gathering, one statistic quietly re-framed the entire conversation. 

Out of 23 stakeholders consulted across Malawi’s creative sector, only six were women. This single data point presented by Eluby Consulting as part of a study commissioned by UNESCO, raises a deeper structural question, what does representation truly look like in an industry built on voice, narrative, and expression?

Malawi’s creative sector is rich in talent and diversity, from literature to music, film, fashion, and visual arts. However, Eluby Consulting’s gender mapping reveals a persistent imbalance, not in participation alone, but in influence.

Women are visible across the sector, yet remain significantly underrepresented in decision-making spaces. In several associations, they constitute less than 10% of total membership. Leadership structures, executive committees, and governance boards continue to be dominated by men, limiting women’s ability to shape institutional priorities, funding allocations, and creative direction.

Even in organizations where women have attained leadership roles, these gains are often isolated rather than institutionalized. The disparity is not coincidental, it is systemic.

Eluby Consulting’s findings point to an interconnected set of structural constraints that reinforce gender inequality across the sector.

1. Economic exclusion: High membership fees and low financial returns from creative work affect women, many of whom face additional economic responsibilities.
2. Policy deficits: The majority of artist associations operate without explicit gender provisions or enforceable anti-harassment frameworks.
3. Cultural norms: Persistent perceptions that the arts are unstable or unsuitable for women discourage long-term participation.
4. Institutional inertia: Even where gender equality is acknowledged in principle, enforcement mechanisms remain weak or non-existent.

Together, these dynamics produce a sector where women are present, but not fully empowered.

Despite these challenges, study findings show critical points of progress, evidence that transformation is both possible and already underway. Several associations have begun to adopt more inclusive practices, including:

1. The introduction of Gender Desk Officers
2. Increased representation of women in leadership roles
3. Mentorship and capacity-building initiatives targeting women creatives
4. Platforms that intentionally amplify women’s artistic voices

These interventions, while still limited in scale, demonstrate a key insight, that gender inclusion does not occur organically, it is the result of deliberate institutional design.

The implications of these findings extend beyond equity, they speak directly to the future of the industry. A creative sector that under-represents women is not merely unequal, it is incomplete. It risks narrowing its narrative scope, constraining innovation, and limiting its economic potential. In contrast, a more inclusive sector benefits from diverse perspectives, richer storytelling, and expanded market relevance. 

Gender equality, in this context, is not symbolic. It is foundational to the sustainability and competitiveness of Malawi’s creative economy.

Eluby Consulting’s work is distinguished not only by its analysis but by its clarity of direction. The study outlines a set of actionable interventions capable of driving systemic change.

1. Institutionalizing Gender Desk Officers within association governance
2. Reforming constitutions to include enforceable gender equality provisions
3. Reducing financial barriers to women’s participation
4. Strengthening partnerships with civil society and development actors
5. Establishing clear accountability systems, including reporting and safeguarding mechanisms

These recommendations are pragmatic, scalable, and grounded in the lived realities of the sector.

The statistic, six out of twenty-three, was no longer just a measure of representation. It became a lens to examine voice, access, and power. The question is no longer whether women belong in Malawi’s creative sector, but what the sector stands to gain when their representation is no longer the exception, but the standard?