Digital systems only create impact when people understand how to use them. Without clarity, even the smartest platform can feel confusing. That is why the Malawi Investment and Trade Centre (MITC) introduced the Smart Connect Portal a digital platform designed to simplify trade, export, and investment services in Malawi. However, launching a system is only […]
Making Portals Work For Real People Not Just Technology Read More »
Last week, our team was on the ground in Kasungu, Mwanza, and Neno, documenting the Oral Cholera Vaccination campaign implemented by UNICEF in partnership with the Government of Malawi and the World Health Organization. What stood out most was not just the scale of the campaign, but the strength of community participation. From health workers
Seeing Impact Through Community Stories Read More »
On 1 September, our team came together with 12 creative associations to share research findings, but what unfolded was more than a presentation. It was a moment of connection: honest conversations, diverse perspectives, and a shared vision for a creative sector where everyone has an equal chance to lead and thrive. This project, carried out
A Step Toward Gender Equality in Malawi’s Creative Sector Read More »
Eluby is proud to partner with the Department of Arts under UNESCO on a groundbreaking initiative to assess and strengthen inclusion of women in leadership and decision making roles within artist associations. This collaboration has been one of our most fulfilling experiences, as it directly supports our shared commitment to promoting gender equality in Malawi’s
Welcome on board Department of Arts and UNESCO Read More »
We’re proud to be part of JTI Malawi’s journey to becoming number one, not just in operations, but in how stories are told and impact is made. What began as a media collaboration has grown into a deeper strategic partnership through Eluby Consulting. Together, we’re blending AI-powered storytelling, immersive content, and smart strategy to support
We are pleased to welcome aboard JTI Malawi Read More »
The Eluby family keeps growing. We are pleased to welcome UNICEF into our circle of impact partners. At Eluby, we take pride in helping organisations like UNICEF transform complex information into creative solutions that inspire action and save lives. Stay tuned to learn more about our ongoing project with UNICEF #askeluby
We are pleased to welcome UNICEF as one of our clients Read More »
In today’s fast-changing world, sustainable development isn’t just a global goal it’s a business imperative. Organizations across Africa are realizing that long-term success means creating solutions that work for people, for the planet, and for the future. But what does sustainable development really look like in practice? At Eluby Consulting, we believe it’s not just
Why sustainable development really matters Read More »
Before Malawians adopt your product, they must first understand and believe in your story. “Every product has a function. But only those with a story get remembered, trusted, and used.” In Malawi, launching a new product or service — whether it’s a mobile app, a farming tool, or a solar-powered device — doesn’t guarantee that
How to increase product adoption through storytelling Read More »
You’ve invested time, money, and passion into building an innovative product or service that promises to change lives. But something’s not clicking. The uptake is low, users are disengaged, and your metrics are falling short of expectations. So what’s going wrong? At Eluby, we’ve worked with numerous organizations trying to drive adoption in Africa’s developing
Why Your Innovation Isn’t Working in African Markets—And What You Can Do About It Read More »
