Doretta Thindwa

Communicating Mpox: A Community-Centred Approach to Public Health Messaging in Malawi

The Emergence of Mpox in Malawi When the first case of Mpox was recorded in April 2025 in Malawi, the disease was new and unfamiliar to most communities. Unlike Cholera, which has affected the country for decades, Mpox entered public awareness surrounded by uncertainty, fear, and widespread misinformation. Myths spread quickly, and many people did […]

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Strong organisations are built through continuous learning

Strong teams build strong organisations. At Eluby Consulting, we provide capacity building and training programmes designed to help organisations strengthen their skills, improve collaboration, and adopt new approaches that enhance service delivery. Our trainings focus on practical knowledge that teams can immediately apply in their work. Whether it is communication strategies, innovation adoption, digital tools,

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Give to Gain: Empower Women, Empower Communities

At Eluby Consulting, we recognize that empowering women is key to stronger communities, better policies, and meaningful innovation. This year’s theme, “Give to Gain,” reminds us that when we invest in women through opportunities, mentorship, and platforms to lead we all benefit. Across Malawi and beyond, women are shaping change every day. From driving innovation

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Effective Corporate Social Responsibility (CSR) is not just about doing good it is about demonstrating impact with honesty, clarity, and measurable results.

At ELUBY CONSULTING, we continue to partner with JTI Malawi to document and showcase CSR initiatives across key focus areas including environmental sustainability, health and safety, agronomy, education, WASH, and mobile health services. Our role goes beyond content creation. It is about ensuring that impact is properly captured, accurately represented, and transparently communicated to stakeholders.

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Building Stronger Storytelling for Social Impact

Written By: Doretta Thindwa | 18 February 2026 Gilbert Moyo, Vice President of the Film Association of Malawi and a key member of Eluby Consulting, recently attended an intensive film training in Kolkata, India. The course, part of India’s ITEC programme, aimed to boost his storytelling skills and reinforce the company’s ability to deliver high-impact

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Making Portals Work For Real People Not Just Technology

Digital systems only create impact when people understand how to use them. Without clarity, even the smartest platform can feel confusing. That is why the Malawi Investment and Trade Centre (MITC) introduced the Smart Connect Portal a digital platform designed to simplify trade, export, and investment services in Malawi. However, launching a system is only

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A Step Toward Gender Equality in Malawi’s Creative Sector

On 1 September, our team came together with 12 creative associations to share research findings, but what unfolded was more than a presentation. It was a moment of connection: honest conversations, diverse perspectives, and a shared vision for a creative sector where everyone has an equal chance to lead and thrive. This project, carried out

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