Eluby is proud to partner with the Department of Arts under UNESCO on a groundbreaking initiative to assess and strengthen inclusion of women in leadership and decision making roles within artist associations. This collaboration has been one of our most fulfilling experiences, as it directly supports our shared commitment to promoting gender equality in Malawi’s […]

We’re proud to be part of JTI Malawi’s journey to becoming number one, not just in operations, but in how stories are told and impact is made. What began as a media collaboration has grown into a deeper strategic partnership through Eluby Consulting. Together, we’re blending AI-powered storytelling, immersive content, and smart strategy to support

The Eluby family keeps growing. We are pleased to welcome UNICEF into our circle of impact partners. At Eluby, we take pride in helping organisations like UNICEF transform complex information into creative solutions that inspire action and save lives. Stay tuned to learn more about our ongoing project with UNICEF #askeluby

In today’s fast-changing world, sustainable development isn’t just a global goal it’s a business imperative. Organizations across Africa are realizing that long-term success means creating solutions that work for people, for the planet, and for the future. But what does sustainable development really look like in practice? At Eluby Consulting, we believe it’s not just

Before Malawians adopt your product, they must first understand and believe in your story. “Every product has a function. But only those with a story get remembered, trusted, and used.” In Malawi, launching a new product or service — whether it’s a mobile app, a farming tool, or a solar-powered device — doesn’t guarantee that

You’ve invested time, money, and passion into building an innovative product or service that promises to change lives. But something’s not clicking. The uptake is low, users are disengaged, and your metrics are falling short of expectations. So what’s going wrong? At Eluby, we’ve worked with numerous organizations trying to drive adoption in Africa’s developing