As part of our Long-Term Agreement (LTA) with UNICEF Malawi (2025–2028), Eluby Consulting provided professional photography coverage for the nationwide Polio Vaccination Campaign across the Northern Region, including Mzimba, Nkhata Bay, Rumphi, Chitipa, and Karonga.
This work documented critical vaccination efforts, community engagement, and door-to-door outreach activities supporting UNICEF’s advocacy, public awareness, and behavior-change communication objectives.
Assignment
The primary goal of the assignment was to:
- Capture high-quality photographic documentation of polio vaccination activities
- Highlight door-to-door outreach and community engagement efforts
- Showcase the role of frontline health workers in reaching children under 10
- Produce visual content that supports advocacy, public awareness, and vaccine confidence
Approach
Eluby Consulting implemented a strategic and human-centered storytelling approach:
- Deployed photographers across districts in the Northern Region
- Documented both facility-based and door-to-door vaccination efforts
- Captured authentic, candid moments reflecting community trust and participation
- Worked closely with UNICEF teams to ensure ethical storytelling and safeguarding standards
- Delivered high-quality images optimized for digital, print, and campaign use
Deliverables
- High-resolution photographs of vaccination activities and community interactions
- Visual assets for use in UNICEF reports, social media, and campaign materials
- Photography supporting public health messaging and awareness campaigns
Impact
The photography coverage:
- Highlighted the scale and effectiveness of Malawi’s national polio vaccination campaign
- Amplified the voices and efforts of frontline health workers
- Strengthened UNICEF’s communication and advocacy efforts
- Supported behavior-change messaging to encourage vaccine uptake and community trust
“Through our lens, we capture stories that empower communities and highlight the importance of public health initiatives.”
