As part of our Long-Term Agreement (LTA) with UNICEF Malawi (2025–2028), Eluby Consulting implemented a Non-Communicable Diseases (NCD) storytelling project in Ntchisi, delivering both video and photography to support UNICEF’s health communication and advocacy efforts.
Overview
This assignment focused on capturing compelling visual stories that highlight the realities of NCD prevention, care, and management at community and facility level. Through a combination of video and still photography, we documented the experiences of patients, caregivers, and frontline health workers.
Assignment Objectives
The primary goal of the project was to:
- Capture high-quality video and photographic content on NCD services and interventions
- Highlight patient journeys and lived experiences
- Showcase the role of health workers in NCD prevention, diagnosis, and care
- Produce impactful storytelling content to support advocacy, awareness, and behavior-change communication
Approach
Eluby Consulting applied a human-centered storytelling approach:
- Conducted on-the-ground filming and photography in Ntchisi
- Captured both facility-based services and community-level interactions
- Focused on authentic, real-life stories to drive emotional connection and understanding
- Collaborated closely with UNICEF teams to ensure ethical storytelling and safeguarding standards
- Produced content tailored for multi-platform use, including digital campaigns and reports
Deliverables
- A short documentary-style video highlighting NCD stories
- High-resolution photographs of patients, health workers, and service delivery
- Visual assets for use in UNICEF reports, social media, and advocacy campaigns
Impact
The project:
- Brought visibility to the growing burden of non-communicable diseases in Malawi
- Amplified the voices of affected individuals and frontline health workers
- Strengthened UNICEF’s communication and advocacy efforts around NCDs
- Supported behavior-change messaging to promote prevention, early detection, and care
“Through our lens, we capture stories that inform, inspire, and drive meaningful change in public health.”