ELUBY CONSULTING was proud to provide professional media coverage for the launch of the Mlimi Ozisata Aiphule Promotion held at Ufulu Gardens in Lilongwe, in partnership with JTI Malawi.

The initiative celebrates and recognizes the dedication of Malawian tobacco farmers who continue to follow industry regulations, adopt sustainable farming practices, and contribute significantly to the agricultural sector.

Our team was on the ground capturing key moments from the launch event, including stakeholder engagements, farmer participation, promotional activities, and interactions that highlighted the impact of the initiative on farming communities.

Assignment Objectives

The primary goals of the assignment were to:

  • Professionally document the official launch of the Mlimi Ozisata Aiphule Promotion
  • Capture authentic stories and experiences of Malawian farmers
  • Showcase JTI Malawi’s continued support toward responsible and sustainable farming practices
  • Produce compelling visual content for advocacy, public awareness, and brand storytelling

Our Approach

At ELUBY CONSULTING, we believe impactful storytelling begins with understanding the people behind the story. Our team:

  • Captured both formal event proceedings and candid community interactions
  • Focused on authentic storytelling that reflects the realities and dedication of farmers
  • Worked closely with the JTI Malawi team to ensure the project objectives were effectively communicated
  • Produced high-quality photography and video content optimized for digital campaigns, social media, and corporate communications

Deliverables

  • High-resolution event photography
  • Professional video coverage of the launch event
  • Visual storytelling content featuring farmer participation and stakeholder engagement
  • Digital media assets for promotional and communication use

Impact

The documentation helps to:

  • Highlight the positive impact of the Mlimi Ozisata Aiphule Promotion on farming communities
  • Showcase the commitment of Malawian farmers to responsible agricultural practices
  • Strengthen awareness around farmer support initiatives within the tobacco industry
  • Amplify stories that reflect resilience, hard work, and community empowerment

“Through our lens, we tell stories that celebrate impact, empower communities, and preserve moments that matter.”