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Effective Corporate Social Responsibility (CSR) is not just about doing good it is about demonstrating impact with honesty, clarity, and measurable results.

At ELUBY CONSULTING, we continue to partner with JTI Malawi to document and showcase CSR initiatives across key focus areas including environmental sustainability, health and safety, agronomy, education, WASH, and mobile health services.

Our role goes beyond content creation. It is about ensuring that impact is properly captured, accurately represented, and transparently communicated to stakeholders.

We focus on:

  • Capturing reality on the ground through authentic documentation
  • Demonstrating accountability through evidence-based storytelling
  • Telling credible stories that communities, partners, and stakeholders can trust

Because meaningful CSR is not only about the work being done it is about making that work visible, verifiable, and impactful.

Building Stronger Storytelling for Social Impact

Written By: Doretta Thindwa | 18 February 2026

Gilbert Moyo, Vice President of the Film Association of Malawi and a key member of Eluby Consulting, recently attended an intensive film training in Kolkata, India. The course, part of India’s ITEC programme, aimed to boost his storytelling skills and reinforce the company’s ability to deliver high-impact communication projects across Malawi and beyond

Gilbert has played a central role in scripting public health and advocacy projects, including Cholera and Mpox awareness videos. His new skills will strengthen Eluby Consulting’s ability to produce content that informs, influences behavior, and drives positive social change.

The international exposure provides insights into global filmmaking standards and audience-focused content strategies. This ensures that Eluby’s productions are not only high-quality but also sustainable and widely engaging.

Eluby Consulting remains committed to professional development, using these enhanced skills to deliver innovative communication solutions across public health, governance, and advocacy projects in Malawi and beyond

Making Portals Work For Real People Not Just Technology

Digital systems only create impact when people understand how to use them. Without clarity, even the smartest platform can feel confusing.

That is why the Malawi Investment and Trade Centre (MITC) introduced the Smart Connect Portal a digital platform designed to simplify trade, export, and investment services in Malawi.

However, launching a system is only the first step. People must know where to click, what to do, and why it matters.

Making Digital Tools Easier to Use

To support this goal, Eluby Consulting was engaged to develop a step-by-step video tutorial that clearly explains how the Smart Connect Portal works.

Through visual guidance and simple language, the tutorial walks users through key processes. As a result, first-time users can navigate the portal with confidence.

In addition, the use of images and video helps break down complex steps. This makes learning faster and more practical, especially for non-technical users.

Our Focus Areas

Throughout the project, our work focused on clarity and access.
Specifically, we aimed to:

  • Break down complex digital processes into simple steps
  • Use visual storytelling to guide first-time users
  • Reduce fear and hesitation around digital systems
  • Support SMEs, exporters, and investors across Malawi

Because of this approach, users are more likely to engage with the platform and use it correctly.

Why This Matters

Digital platforms do not transform economies on their own. Instead, transformation happens when people feel confident using them.

At Eluby Consulting, we bridge the gap between innovation and real-world use. We help organisations turn digital ideas into tools that people can actually understand.

Ultimately, this project reflects what we do best: helping technology make sense to the people it is meant to serve.

Looking to improve how people use your digital platform? Eluby Consulting helps organisations turn innovation into everyday use. Ask eluby

Watch the tutorial here Step-by-step Smart Connect Portal tutorial developed by Eluby Consulting for MITC Malawi