UNESCO – Gender Mapping in the Creative Sector (2025)

Eluby Consulting partnered with UNESCO to map gender dynamics in Malawi’s creative industries, highlighting participation, representation, and challenges faced by women and underrepresented groups.

Assignment

  • Understand workforce composition and leadership representation
  • Identify barriers to gender equality and access to resources
  • Provide evidence-based insights for policy and program design

Approach

  • Surveys with creative professionals across multiple sub-sectors
  • Interviews with key stakeholders
  • Consultations to validate findings and ensure contextual relevance
  • Mixed-methods analysis combining quantitative and qualitative insights

Deliverables

  • Comprehensive research report detailing findings and trends
  • Visual data presentations for clear interpretation
  • Stakeholder briefs with actionable recommendations

Impact

  • Provided UNESCO with tools to promote inclusivity and empowerment in Malawi’s creative sector
  • Highlighted systemic gaps and informed gender-inclusive policies and programs
  • Demonstrated Eluby Consulting’s expertise in research design, analysis, and strategic guidance

“Evidence-based research that drives meaningful change in Malawi’s creative industries.”

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