As part of our Long-Term Agreement (LTA) with UNICEF Malawi (2025–2028), Eluby Consulting was commissioned to document P-Class sessions at Chidowola Primary School in Salima as part of UNICEF’s Foundational Learning Initiative, implemented in partnership with the Ministry of Education.

This assignment focused on capturing how P-Class is equipping children under the age of six with foundational literacy, numeracy, and social skills before they begin primary school. Through visual storytelling, we documented the learning environment, the dedication of teachers, the involvement of parents, and the impact of early childhood education on young learners.

Assignment Objectives

The primary goals of the assignment were to:

  • Capture high-quality photography and videography of P-Class learning sessions
  • Showcase how foundational learning is preparing children for success in primary education
  • Highlight the role of teachers, caregivers, and parents in supporting early childhood development
  • Produce compelling visual content to support UNICEF’s advocacy and awareness on foundational learning

Our Approach

Eluby Consulting implemented a strategic, human-centered storytelling approach by:

  • Documenting authentic classroom interactions and learning experiences
  • Capturing children’s progress through reading, writing, numeracy, and play-based learning activities
  • Interviewing teachers, parents, and learners to highlight real-life impact
  • Working closely with UNICEF and school stakeholders while adhering to ethical storytelling and child safeguarding standards
  • Producing high-quality visual content optimized for digital platforms, reports, and advocacy campaigns

Deliverables

  • High-resolution photographs of P-Class sessions and classroom activities
  • A documentary-style impact video showcasing the P-Class programme
  • Visual assets for UNICEF’s social media, reports, and communication materials
  • Multimedia content highlighting community involvement in foundational learning

Impact

The documentation:

  • Demonstrates how P-Class is improving school readiness among young learners
  • Highlights the commitment of teachers, parents, and communities in supporting children’s education
  • Strengthens UNICEF’s advocacy for investment in early childhood and foundational learning
  • Inspires greater awareness of the importance of giving every child the best possible start to their educational journey

“Every child deserves a strong foundation. Through our lens, we capture the moments that show how early learning is shaping brighter futures for Malawi’s next generation.”